Very interesting point of view on Harvard Publishing’s blog from Scott D. Anthony President of Innosight, an innovation consulting and investing company: experts are experts. They know so much that sometimes they..don’t know how customers are using the product they have designed. As Scott pointed out, one should also rely on customer feedback and bottom [...]
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When it comes to innovation, organisations already have many internal creative thinkers: the employees; and many external creative thinkers: the customers. This blog is just about that: How to leverage these creative thinkers to generate ideas, select and implement the most profitable.
