Customers solving the knowledge problem

Very interesting point of view on Harvard Publishing’s blog from Scott D. Anthony President of Innosight, an innovation consulting and investing company: experts are experts. They know so much that sometimes they..don’t know how customers are using the product they have designed. As Scott pointed out, one should also rely on customer feedback and bottom up innovation to help overcome overexpertise. Rely on your experts knowledge…and the one of your customers.

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